Secrets of the Supermarket Own-Brands

Sales of organic products have increased tenfold in 20 years. In 2020, the market will have exceeded 13 billion euros in sales. The heavyweights of the food industry are surfing on this consumer craze for healthy food by offering more and more "green" products. But organic does not necessarily mean nutritionally balanced.

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

A tomato is planted, harvested and sold at a supermarket, but it rots and ends up in the trash. But it doesn’t end there: Isle of Flowers follows it up until its real end, among animals, trash, women and children. And then the difference between tomatoes, pigs and human beings becomes clear.

Chevrolet presents this tribute to the American woman and her thrifty ways with money. The film also salutes the individuality of the Amerian citizen and the variety of choices we have in the marketplace.

Combines consumer interviews and an analysis of the products and merchandising techniques used in supermarkets to show shoppers how to select the best nutritional value for their food dollar. Explains the basic food groups available and explores the role of advertising, store layout, packaging, and labeling in consumer decision making.

Documentary about a traveling super market in Tilburg.

A short film of the first weeks of strict national lockdown, filmed in Barcelona on a classic home video camera Hi8. Narrates the story of three women who share a flat and who create a microworld not only to survive the global pandemic but also to survive themselves.

The supermarket chains used to seem unbeatable, capturing the lion’s share of the grocery market. But for some years now they have been in crisis. In the wake of a fierce price war, retailers are resorting to increasingly aggressive commercial negotiation methods at the expense of suppliers, farmers and producers. Further competition is coming from the tech giants as Amazon and Alibaba invest in the food industry. What are the implications of all these changes on working conditions, the quality of our food and the future of our planet?

Does the supermarket offer the cheapest Christmas cheer? The Wynne family put the store through its paces, to find out whether it offers the cheapest turkey and trimmings.