Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing. Air Date : 1st-Feb-2024  Read More

It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom. Air Date : 8th-Feb-2024  Read More

It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired. Air Date : 15th-Feb-2024  Read More

It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom. Air Date : 22nd-Feb-2024  Read More

Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations. Air Date : 29th-Feb-2024  Read More

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired. Air Date : 7th-Mar-2024  Read More

Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing. Air Date : 14th-Mar-2024  Read More

Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes. Air Date : 21st-Mar-2024  Read More

The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels. Air Date : 28th-Mar-2024  Read More

Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired. Air Date : 4th-Apr-2024  Read More

Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love. Air Date : 11th-Apr-2024  Read More

Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner. Air Date : 18th-Apr-2024  Read More