In this season, two groups of nine were divided into book smarts (who took the name Magna Corp) and street smarts (called Net Worth) referring to those with and without a completed college education. This replaced the Battle of the Sexes concept used on The Apprentice 1 and The Apprentice 2.

Season 2 Episode 1 - Toying with Disaster

Develop a new toy for Mattel. The product deemed most viable would be the winner. Air Date : 9th-Sep-2004  Read More

Season 2 Episode 2 - Scoop Dreams

Create, develop and market a new flavor of ice cream with the Ciao Bella Gelato Company for the Trump Ice Cream Parlour. Air Date : 16th-Sep-2004  Read More

Season 2 Episode 3 - Send in the Crowns

Develop a launch promotion for Crest's newest flavor of toothpaste. Each team has a budget of $50,000, and the winner will be chosen by executives from Procter & Gamble, Crest's parent company. Air Date : 23rd-Sep-2004  Read More

Season 2 Episode 4 - The Last Supper

Open a new restaurant in 24 hours. Each team would be given an empty space in Manhattan. They would be responsible for chef selection, decor and stocking the restaurant. The winner would be the team that scored the highest on the Zagat Survey of customers. Air Date : 29th-Sep-2004  Read More

Season 2 Episode 5 - Lights! Camera! Transaction!

Select a product from the QVC inventory and sell it on-air. The winner would be the team that has the most gross sales. Air Date : 7th-Oct-2004  Read More

Season 2 Episode 6 - Crimes of Fashion

Select a designer, develop a clothing line to present at a fashion show for buyers from several upscale department stores. The team with the highest revenue from orders wins. Air Date : 14th-Oct-2004  Read More

Season 2 Episode 7 - Barking Up the Wrong Tree

Create a dog service business in the Central Park area and organize a sales event, with the winning team being the one that makes the most profit. Air Date : 21st-Oct-2004  Read More

Season 2 Episode 8 - A Tale of Two Leaders

Create a recruiting ad campaign for the New York Police Department with Donny Deutsch's advertising firm. Air Date : 28th-Oct-2004  Read More

Season 2 Episode 9 - Bringing Down the House

With a $20,000 budget (and the help of 2 previously fired candidates), each team would renovate a home in the suburbs of Long Island. The team who has increased the value of their home by the highest percentage and raised by increase profit would win. Air Date : 4th-Nov-2004  Read More

Season 2 Episode 10 - Runaway Pride

Open a bridal shop and sell dresses. The winning team would conclude as to who earns the most profit in their final sales. Air Date : 11th-Nov-2004  Read More

Season 2 Episode 11 - The Butt Stops Here

The teams are asked to create an in-store advertising catalog for Levi's Jeans, judged by Levi's president. Air Date : 18th-Nov-2004  Read More

Season 2 Episode 12 - The Pepsi Challenge

The teams are asked to create a new bottle for Pepsi Edge, and present it to Pepsi's entire advertising team. Air Date : 25th-Nov-2004  Read More

Season 2 Episode 13 - Sweet & Lowdown

The two teams are assigned to produce and sell the M-AZING candy bar, a new product from M&M Mars. The team that makes the most profit from selling the candy bars is the winner. Air Date : 2nd-Dec-2004  Read More

Season 2 Episode 14 - Intellectual Horsepower

The candidates will go for one-on-one interviews with four prolific executives. These executive will personally interview the final four candidates and then advise Trump on which two candidates should be fired. Air Date : 9th-Dec-2004  Read More

Season 2 Episode 15 - The Task of All Tasks (Part 1)

The final two contestants face off for a final time. Air Date : 9th-Dec-2004  Read More

Season 2 Episode 16 - The Task of All Tasks (Part 2)

Donald Trump makes his final decision on the winner. Air Date : 16th-Dec-2004  Read More