Art & Copy

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Short subject on how fashion is created- not by the great couturiers, but on the street.

King Lines follows Chris Sharma on his search for the planet's greatest climbs. From South American fantasy boulders to the sweeping limestone walls of Europe, Sharma finds and climbs the hardest, most spectacular routes. Off the coast of Mallorca he discovers his most outrageous project yet, a 70 foot arch rising from the Mediterranean Sea...

'Ink and Gold: An Artist's Journey to Olympic Glory' is a short form documentary that follows the journey of New Zealand artist and athlete, Zakea Page, winning the Lausanne 2020 Youth Olympic Games medal design competition and fulfilling a lifelong dream to perform at the opening ceremonies. The film was shot over the course of one week in Lausanne, Switzerland, at the 2020 Youth Olympic Games and weaved together with self-taped footage of Zakea's younger years as an athlete and artist. Accompanied with interviews of his family, 'Ink and Gold' highlights the connection between art and sport in bringing together peoples of diverse cultures and backgrounds to bridge barriers of language and foster connections, mutual understanding, and respect for one another.

It’s October 10 2020 and Kim Jong-un presents the largest mobile rocket on Earth. Jippe Liefbroer, Interaction Design student, sees the rocket and thinks: it can be bigger. For his graduation project he built 'Kimmi's worst nightmare', a 31 meter long rocket. That is 1 meter longer than Kim Jung-un's.

Full-length documentary featuring design leaders and product designers from 15+ industry-toppling companies—valued at more than $1 trillion dollars combined. The film chronicles the true nature of design and the design-driven business revolutions being shaped around the world through the designers eyes. Get a never-before-seen look into the perspectives, processes, and design approaches of leaders at industry-toppling brands and discover how these companies are disrupting billion dollar industries through design.

The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.

Having to prove the existence of God to an atheist is like having to prove the existence of the sun, at noon on a clear day. Yet millions are embracing the foolishness of atheism. “The Atheist Delusion” pulls back the curtain and reveals what is going on in the mind of those who deny the obvious. It introduces you to a number of atheists who you will follow as they go where the evidence leads, find a roadblock, and enter into a place of honesty that is rarely seen on film.

Nobody captured the atmosphere of 1990s Berlin better than German photographer Daniel Josefsohn, who died in 2016 at the age of 54, leaving his mark in advertising with his irreverent aesthetic and punk sensibility. It was his spontaneous, imperfect images shot for an MTV campaign in 1994 that first made him famous.