Sheep Impact

The story takes place in a dystopia deprived of freedom of making choices and begins as the protagonist, decides for the first time in his life to escape to Yass Land where any decisions are celebrated. He escapes a fictional land in which the civilians' actions are controlled and monitored by the government. The actor deviates from the controlled community for freedom in YAASS land. As he flees, viewers are given two actions that the actor could take. The story continues on from the actions they choose, leading to different endings.

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Advertising man Roger Thornhill is mistaken for a spy, triggering a deadly cross-country chase.

The fastest man on four wheels, Ricky Bobby is one of the greatest drivers in NASCAR history. A big, hairy American winning machine, Ricky has everything a dimwitted daredevil could want, a luxurious mansion, a smokin' hot wife and all the fast food he can eat. But Ricky's turbo-charged lifestyle hits an unexpected speed bump when he's bested by flamboyant Euro-idiot Jean Girard and reduced to a fear-ridden wreck.

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.

Nick Naylor is a charismatic spin-doctor for Big Tobacco who'll fight to protect America's right to smoke - even if it kills him - while still remaining a role model for his 12-year old son. When he incurs the wrath of a senator bent on snuffing out cigarettes, Nick's powers of "filtering the truth" will be put to the test.

Steve Brooks, a sexist womanizer, is killed by a group of his angry former lovers. In heaven, he makes a bargain with God for redemption and agrees to return to Earth. Once there, he must have a sincere relationship with a female and make her fall in love with him. If not, Steve's soul will become the property of the devil. But the devil hedges his bet, and Steve is reincarnated as a woman named Amanda Brooks.

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

Teddy works for a large advertising company. Given the seemingly impossible task of selling frozen porridge, he decides to produce commercials that make the product seem sexy. This leads him to confrontation with the "Keep Television Clean" movement, of which his wife is a senior member.